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Howard Head, an American engineer, established the brand in 1960 with a primary focus on producing skis. However, it later shifted its attention to manufacturing tennis rackets and became a trailblazer in creating oversize rackets, which enhanced players' performance by providing a larger sweet-spot. The brand leveraged its expertise in racket technology to develop padel "palas," incorporating advanced materials like graphene. The brand's core philosophy centers around designing rackets that feature a large sweet-spot and incorporate soft foams, resulting in rackets that are easy to play with and absorb vibrations exceptionally well.